As part of the renewal of this prominent Park Avenue office building, we collaborated with the architectural team to develop an integrated signage and branding program for the redesigned public lobby. Working within the architectural language of the new interior, building identification and wayfinding were conceived as part of the spatial upgrades.
Delivered through an integrated design-build process, careful attention to materials, detailing, fabrication, and installation maintained the design intent from concept through completion. The result is a restrained signage program that supports a clear and welcoming arrival experience.
