As part of the repositioning of this prominent Times Square office building for a changing workplace market, a new identity and extensive spatial upgrades reshaped the arrival and workplace experience. Working with the architectural team, our firm developed the environmental branding and signage program for the renewed lobby and amenity spaces, extending the new building identity throughout the interior experience.
Delivered through an integrated design-build process, the program carried design intent through fabrication and installation. The result is a renewed workplace experience that reinforces 3 Times Square as a distinct address in the heart of New York City.
