Integrated Design:
Brand + Architecture

With background in architecture and communication design, Adrian has over 30 years of professional experience in visual communications and branding programs for architectural environments. He approaches environmental branding as a mixed-media practice that expresses brand personality, communications, and storytelling. His pragmatic methods incorporate implementation logistics and fast-track prototyping as a critical path to meeting design excellence with business objectives. He is a professional member of SEGD, IIDA, Architectural League NY, AIA NY

Patricia has several decades of design experience, having mastered skills working with leading companies across Latin America, US, and UK. This global exposure has fueled her passion for innovation and ensures her approach remains fresh and relevant – in an ever-evolving industry, combining strategic thinking with creative execution. She leads projects overseeing the creation and development of brand identity, marketing, and digital material across projects.

Sam is a cross-disciplinary designer at the intersection between the natural and built environments. With an academic foundation in Environmental Studies and Art, she is currently in an advanced Interior Design Program. Having taught Branding and Marketing to Graphic Design students in NYC, Sam’s premise is that good design is rooted in clarity and simplicity.

Kyle has vast expertise in the planning, development, and management of large signage and wayfinding programs. His architectural and engineering education, as well as early involvement on the fabrication and implementation management side, provides unique insight on design, fabrication techniques, and implementation logistics. Kyle’s experience with many top architects, developers, and institutions include a range of work in transportation, development, retail, civic and commercial projects. He is an UrbanPlan instructor with the Urban Land Institute (ULI), and is a member of AlA, SEGD, and the Retail Design Institute (RDI).

Rodrigo is an award-winning industrial designer specializing in product development and circular design aimed to enhance the connection between environments, brands, and users. His work methodology includes high end visualization, modeling techniques and fast prototyping. For over 20 years he has created product solutions across multiple industries and has lectured on Industrial Design, Food Design, and Experience Design at the University of Buenos Aires and National University UNRaf.

Arturo has a multidisciplinary background with over 20 years of experience in Branding and Product development along with digital and UX design. This unique combination has led creative initiatives and global programs for leading companies across the world. He is passionate about merging design and technology to deliver thought-provoking and memorable experiences.

Santiago is an accomplished architect specializing in branding and product design for architectural environments. He combines design sensibility with technical prowess to create timeless solutions and visualizations for architecture and interior products. Santiago earned his architectural degree from the Universidad Nacional de Rosario in Argentina, and has worked with a variety of clients in the US, Spain, and Switzerland, providing design consultancy, BIM management,
3D modeling, and art direction for digital visualizations. He leads the creative and technical execution of projects in both the public and private sectors.

Naomi brings a wide breadth of knowledge and skills honed over two decades of award-winning solutions, experiential design, and sustainable practice. By fusing context with client goals and engaging visuals, her work is developed around meaningful and memorable place-making. Naomi’s in-depth understanding of sustainable practices has been presented in leading industry publications and speaking engagements. She is a contributing member of the Society for Experiential Graphic Design’s Sustainability Forum for the SEGD Green Paper, “Best Practices, Strategies, and Scenarios for Sustainability.”

For over two decades, Lauren has designed, built, and deployed web-based products at the intersection of technology and design. She has designed technology that streamlines auditing processes in physical spaces such as hospitals, healthcare campuses, retail stores, and universities. The app is tied to a custom, cloud-based system which facilitates ongoing information management. Her work has been featured at major architectural installations across the country. Lauren served as a Chapter Chair of SEGD and on the board of AIGA Chapter as the Programming Co-Chair.